Our History
Core Business: Design, R&D, production, and sales of high-quality cat climbing frames, cat beds, and accompanying pet furniture.
Brand Concept: Blending "warmth" and "novelty," with the character "Xin" symbolizing both strong quality and prosperity, we are committed to creating a safe, comfortable, beautiful, and exploratory living space for pets (especially cats).
Target Customers: Urban pet owners who prioritize the quality of their pet's life and seek a home that combines aesthetics and practicality.
The company was founded around 2024-2025. The founders have backgrounds in military supplies, police equipment, furniture design, the pet industry, or e-commerce operations.
The initial positioning was clear: avoiding low-end price competition and focusing on the mid-to-high-end market, emphasizing design, environmentally friendly materials (such as natural sisal, solid wood, and eco-friendly panels), and structural stability. The name "Winners" conveys warmth, novelty, reliability, and prosperity.
Deqing Winners Xinxin Pet Products Co., Ltd is located in Deqing City, Zhejiang Province, adjacent to Deqing Port
Highways have convenient transportation and beautiful environment.
We specialize in the development and manufacturing of pet supplies and cat climbing frames.
Our professional team has many years of production experience and can efficiently complete various orders. All products
It can be fully customized and manufactured according to all international standards and end-user specifications.
High quality products, professional services, and competitive prices come from our strict quality control system, which is thoughtful
Customer service and stable material supply. OEM and ODM orders are also welcome.
Our philosophy is' quality first, customer foremost '. WINNERS warmly welcomes customers from all over the world to cooperate with us
We have achieved mutual success!
Our Product
√ Nebula Series
Positioning: Assume brand image and meet the needs of multi-cat families and large spaces.
√ Perch Series
Positioning: Solve the pain points of small apartments, maximize the use of vertical space, and be decorative.
√ Terra Series
Positioning: A cost-effective entry-level model that meets the basic climbing and resting needs of cats, suitable for users with limited space or budget.
√ Whisper Series
Positioning: Designed for sensitive cats or cats who need a quiet resting space, emphasizing privacy and comfort.
Product Application
Clearly positioned to address mainstream needs: The three core series, "Nebula" (large/expandable), "Perch" (space-saving/beautiful), and "Layered Realm" (basic/cost-effective), cover the most common user scenarios and budget ranges in the market.
Strengthening Core Differentiation:
Modularity (Nebula): As a flagship technology, it meets the needs of personalization and long-term use.
Wall-mounted/space-saving (Perch): Precisely addresses the core pain points of urban pet ownership.
Environmental Protection and Quality: Material selection (FSC wood, high-density fiberboard, natural sisal) is integrated throughout all series.
Featured Series Expand Boundaries:
"Mi Yu" meets emotional and refined needs (quiet and private).
Accessory Ecosystem Enhances Customer Engagement: Replaceable scratching posts and mats are essential consumables, while reinforcements, toys, and cleaning agents enhance the user experience and encourage repeat purchases.
Unified Design Language: Each series maintains the brand's keynote (warm, simple, and modern) in its visual design (lines and color schemes), while conveying a unique aesthetic through its naming (Nebula, Perch, Layered Realm, and Mi Yu). Emphasis on the "aesthetics of human-pet coexistence": Product design not only considers the functional needs of cats, but also focuses on harmonious integration with the home environment (especially the "Perch" and "Nebula" series).
Production Equipment
CNC Cutting Center
Precision Sliding Table Saw / Electronic Slitting Saw
Edge Banding Machine (Automatic / Semi-Automatic)
CNC Router / Milling Machine
Sanding Machine (Wideband Sanding, Edge Sanding)
Laser Cutting Machine / CNC Punching Machine
CNC Press Brake
Welding Station (Argon Arc / TIG Welding)
Threading Machine / Drilling Center
Automated Spraying Line / Electrostatic Spraying Equipment
UV Curing Line
Laminating / Wrapping Equipment
Semi-Automatic Sisal / Hemp Rope Winding Machine
Industrial Sewing Machine Station
Modular Assembly Line
Dedicated Test Bench / Quality Inspection Area
Packaging Station
Centralized Dust Collection System
Air Compressor System
Mold and Fixture Storage
Our Certificate
Our Service
Faced with market competition, we are placing greater emphasis on product quality control and after-sales service to build a positive customer reputation. "Stable," "Cats Love It," "No Odor," and "Nice Design" are frequently mentioned in user reviews.
We are beginning to explore collaborations with boutique pet stores, high-end pet hotels, pet-friendly cafes, bookstores, and other locations for display or sales, enhancing the brand's offline visibility.
We may also be testing the integration of simple smart features in some high-end product lines, such as built-in, replaceable catnip containers or bases compatible with smart feeders/water dispensers (this is not core, more of an embellishment).
I. Pre-Sales Service: Accurate Decision-Making, Hassle-Free Start
Intelligent Product Matching System
Online AI Shopping Assistant (official website/mini program): Input the number of cats, breed, personality, home space dimensions, budget, and style preferences to automatically recommend the most suitable series and configurations (e.g., "Multi-cat Family + Small Apartment" → Recommended: "Perch" Wall-Mounted Set + "Miyu" Cat Bed).
Immersive 3D/AR Preview:
Scan your living room with your phone to virtually place a climbing frame model, visually verifying size compatibility and integration with your home, reducing purchase hesitation. Professional Consulting
Dedicated Customer Service:
The official website/e-commerce platform features a "Climbing Frame Planner" portal, offering one-on-one video consultations (demonstrating product details and answering questions about load-bearing capacity and installation).
Offline Experience Point Support:
Trained sales staff at partner pet stores/trades offer professional advice (e.g., "For Ragdoll cats, the platform's load-bearing width is a key consideration").
Transparent Knowledge
"Cat Climbing Frame Selection White Paper":
Free download, covering material analysis (solid wood vs. board), safety indicators, cat behavioral design principles, and other practical information.
Live Classrooms:
Regularly invite pet behavior experts to discuss topics such as "How to Guide Cats to Use Climbing Frames" and "Space Planning for Conflict in Multi-Cat Households."
II. Post-Sales Service: Expedited Delivery, Full Support
Flexible Ordering and Production Tracking
Modular Customization System:
The online configurator allows users to freely combine "Nebula" series modules, with real-time pricing and lead times displayed.
01
Order Transparency:
Users can view production progress in real time (e.g., "Board Cutting → Painting Completed → Assembly Ready"), enhancing their anticipation. Worry-Free Logistics Solutions
02
Exclusive Delivery Service for Large Items:
Partnering with SF Express and Deppon, we offer a "delivery and installation" option (requires additional labeling).
03
Anti-Loss Packaging Technology:
Key components are packaged with patented honeycomb cardboard and EPE foam, with illustrated unpacking instructions printed on the outer box.
04
Fully Insured Shipping:
Insurance is included by default, and damage claims are quickly settled according to the agreement.
05
Professional Installation Support
Video Library:
HD installation tutorials for each series (including wall inspection techniques for wall-mounted models).
On-site Installation Service (Value-Added):
Covering major cities, certified technicians (training and certification), post-installation stability testing and signature acceptance.
Tool Kit:
Includes a custom Allen wrench, gloves, and spare screws, labeled and categorized to avoid confusion.
III. After-Sales Service: Lifetime Care, the Trusted Choice
▼ Intelligent After-Sales Response System
One-Click Repair Report: Upload a photo/video of the problem to the mini-program, which automatically identifies the component and provides a recommended solution (e.g., "loose screw" → sends tightening tutorial).
● General Inquiries: Online customer service responds within 30 minutes.
● Part Damage: Replacements shipped within 48 hours (no receipt required).
● Structural Issues: 72-hour remote diagnosis by a technical consultant → If a site visit is required, schedule a service appointment within 5 days.
Exclusive Maintenance and Renewal Plan
● Annual Health Check Service (Members Only): Paid on-site inspection of screw tightness and bracket stability, providing maintenance recommendations.
● Trade-in: Trade in your old climbing frame for a new one (recycled parts for environmentally friendly recycling), encouraging repeat purchases.
● Renovation Workshop: Paid services such as cloth cover cleaning, sisal pole replacement, and partial repainting are provided to extend the product lifespan. Community-Based User Operations
● "Climbing Frame Show" UGC platform: Users upload photos of their cats using the frames or creative modifications, and monthly contests are rewarded with accessory packages.
● VIP Membership System: Points accumulated based on spending can be redeemed for exclusive accessories, cleaning services, or new product trials.
● Offline Cat Clubs: Collaborate with pet hospitals to host "Climbing Frame Safety Lectures" to strengthen the brand's professional image.